The ideal candidate will have a passion for working within a team to build brilliant products and be able to think creatively within clear brand guidelines to ensure all Finecast solutions fit within a simple and accessible product messaging hierarchy. Ensuring the solutions we offer our customers have clearly articulated benefits and positioning, are supported with insights and the impact of their success clearly measured. The Product Marketing Manager will work alongside the Director of Product Marketing and will be responsible for taking product solutions from concept stage to launch. To ensure that Finecast is well placed to take advantage of opportunities, it needs a best-in-class, innovative product suite.
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The Addressable TV media marketplace is a new, complex, and fast-moving space. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success. We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.įinecast in the UK is made up of an expanding team of 70+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.įinecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business The agencies that comprise GroupM are all global operations in their own right with leading market positions. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX. GroupM is the leading global media investment management operation.
With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.
Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.įinecast optimises delivery across the entire addressable TV marketplace. Finecast was created to help solve this challenge.įinecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
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Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.Īs TV audiences’ fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.
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